LINGERIE CAMPAIGN CHAMPIONS BODY DIVERSITY

Figleaves campaign illustrated by Megan Bevis

Figleaves just dropped a new lingerie campaign that focuses on body positivity in a series of fun and lively images that have certainly not been airbrushed. The campaign, titled Living Colour, is breaking down the conventional beauty standards seen by most lingerie brands and replacing them with realistic, diverse and beautiful women.

Representing real women of all sizes is nothing new to Figleaves, which sells lingerie and swimwear in over 130 sizes and cup sizes up to H. Jenni Burt, Figleaves’ head of buying, said in a press release, “We are committed to providing beautiful lingerie and swimwear for all women, whatever their shape. We recognise that all women want to enjoy the latest, on-trend colours and styles, not just everyday basics in limited colours.”

The campaign features a diverse line-up of models including British model Leslie Sidora, Brazilian model Marianne Lima and South African model Andrea Scheepers. All the models in the photoshoot are pictured smiling and laughing while embracing their own natural bodies, in a refreshing and enlightening body positive campaign from Figleaves.